Our Philosophy


Three pillars that
underline everything we do –
emotional value, beautiful design
and sumptuous luxury.


Enduring love affair

Slow down, take a quiet moment and embrace the unrivaled softness and comfort offered by natural alpaca wool and fur. Nowadays when life is filled with distracting noises, our items create a soft and silky sanctuary, where you can lose yourself in the luxurious emotions offered by this rare and warmest fibre in the world – alpaca.

By investing in the unique blend of age-old tradition and the soft emotional lifestyle, you acquire a lifetime of luxury while creating warmest of emotions and memories. The soft caress, beauty, and serenity found in extreme comfort of alpaca wool create values that transcend the physical world we live in. In a world filled with short-term products aimed at satisfying immediate and shallow desires, we pledge to help you create moments that endure as continuous memories and timeless splendor.

Design in service of the individual

We create items, which our customers can form an emotional attachment with.

We source our inspiration from the breathtaking beauty of the Peruvian Andes, where each of our products starts its journey, then combine this with the modern twist and inventiveness of Nordic design to create singular items that overcome time and place.

We believe that ultimate beauty lies in the eye of the beholder, therefore our designs cater for real people living real lives. We strive to create beauty that is not attached to seasons, nor bound to any particular fashion trend, but is  classic and enduring. By providing you with the core, modern essentials you can build your entire life around, we aim to give you luxury you will enjoy for years to come.

Tactile pleasures of soft luxury

Elegance, beauty, and luxurious comfort are all qualities that reside in stillness, with no need to shout out loudly or extol their own virtue. Alpaca wool and fur is the ultimate embodiment of this quiet, confident concept of extreme luxury, an emotion that resides as much in the eye of the beholder as in the object of their gaze.

Luxury is also the ability to take your time and find the perfect pieces to express your personality, to embrace the quality and richness of natural materials and to take pleasure in the quiet, contemplative moments of your life.

When you indulge yourself in the natural warmth and softness of our alpaca wool and fur products, you are continuing and renewing old traditions that stretch back thousands of years, ones that are now put in service of your modern lifestyle. Ancient craftsmanship and modern design are wedged to create warmest of emotions and environments that leave you feeling tranquil, safe and fulfilled.

With ALPAKA products you can enjoy the finest luxurious materials, knowing that your enjoyment comes from ethical sources and that you can embrace the luscious pleasures of alpaca fur with a clear conscience.